DIY Search Engine optimization Lecture
Transcript from a recent DIY Search Engine Optimization lecture by Professor Optimizer.
The presenter had just arrived from his SEO laboratory… The first question got the clearly mad scientist Rolling!
Audience participant: Professor, can you define SEO in a simply way we all can understand?
Professor: Well sir, there are really 3 main ingredients in SEO ( Holding up 4 fingers )
As I have outlined on the board…. the first being
The more relatives who 1+ plus your site, the higher your site will rank. (Slaps knee)
No…no… Here’s the theory….
Your web sites ranking will in fact rank in different ways depending on the input of user’s of a search engine….
If , for instance your site is about dog food, (Starting to scribble on the board) and the user enters dog food, and your site says Dog Food and it’s url is dog food and it’s title is dog food, and its description is dog food and your copy has dog food in it , and your navigation pages have Dog Food in them, and your you tube account has dog food video’s and your pictures (know as graphics) are tagged dog food, and other sites “related ” to Dog food, link back to your site, and your are a well published writer with many blog’s about … Dog food, and your Face book business page says “dog food: and your twitter bio and tweets say dog food, and all of your social media profiles say DOG FOOD… and your official business name with the your secretary of states office is Dog Food Inc, and your BBB page … talks about dog food.
Well… Sir, what do you think Google and Bing will think your site is about?
Audience participant… ummm Dog food?
Professor, YES, YES! Dog food.
Participant. So, when a person doing a search enters Dog Food, your site will come up first.. Right?
Professor… Maybe, maybe not. Comme ceci, comme cela
it’s still relative… you see. But your probability of coming up number 1 2 or 3 (*Holding up 4 fingers) is far greater, than if your site was about dog food, but 50% of the signals I mentioned above say… K-9 Nutrition.
Participant… So I should not use k-9 nutrition in any of those many signals you spoke about?
Professor…. Maybe, Comme ceci, comme cela
In fact, you may want to use k-9 nutrient as it may be the course of least Resistance for your searchers to find you! Which is Point number three…, but first here is point two.
E equals mc2 or
“Does the inertia of a body depend upon its energy-content?
Well Sir? Does it?
Your site is a big blob of digital mass. Unless something acts upon it, it will stay where it is. Just like you Sir, your site only moves when energy of some sort is activated.
Participant: Ummm.. So…what “energy” will we need to move my site up???
Participant: Exactly what?
Professor: In the world of SEO you need to have a special “view” of the Internet as a large interwoven universe of it’s own all connected through “strings” of energy. Or what you call “Links”. Every web page is it’s own existence, or world if you like, and it has it’s own amount of energy on that world. Every link it has on it to your site, or to other site or page, transfers a part of that pages energy to the new page. So, the more links going to your page, the more energy transferred and the more acceleration your page will have in an upward ranking direction.
If no energy acts to move your page, it will stay where it is. If enough energy is transferred, it will move, and a page in motion has a tendency to stay in motion… right?
Once your little page is moving, the search engines know what “worlds” to rate it highly in by all of the relative things we discussed in the beginning!
To be continued……
- Do It Yourself SEO (DIY SEO) (salesjumpstart.net)