Tag Archives: Denver SEO

Denver SEO and Google Social

Google Logo officially released on May 2010

Denver SEO and Google Social Media

Denver SEO is changing again with the news this week that Google is now including some of your friends social media links in with your search results. I tried it myself yesterday using several keyword searches I knew I had tweeted about, and there they were, first page under my Google search results.

So Denver SEO and National SEO practices need to change again, and start to consider how a company is “optimized”  or visible on Twitter, and other social media properties.  For the moment Google can not include face book mentions, as face book has a deal with Bing.

Here is a good blog on it at by Matt McGee at Search Engine Land.

With the Google results, it will only show social mention and links from your friends on Google.  So for this to have any effect on your results, you will need to have added a lot of friends to your google accounts.  But the main point for all of us is how focused the search engine world is on finding the right balance to bring social media into the search engine results.  It also means that search engine optimization continues to become more and more complex.

So what should a local business be doing about this?  For Denver SEO you need to make sure you have a twitter account in your company name and use it. Tweet about the services and products you want to promote, and include the URL of your site once and a while.   Make sure write blogs (and make sure the blog is on your URL) and tweet about your blogs as well.

A Google spokesperson said this is just the beginning of social integrated results.  SEO’s in Denver should pause for a moment and understand what this means.

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SEO Denver

Image representing Google as depicted in Crunc...
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We see so many web design, and to some extent, social media companies offering SEO (search engine optimization) services in Denver.

In most cases, they are just not going to be very good at it. I am sure there are exceptions, but SEO is a skill set that takes not only experience, but on going study and research.


Several of our clients moved to us after long periods of waiting for their web firm’s SEO to kick in. After reviewing the work they were doing, they would have had to wait forever. Some Web design firms seem to think that by completing the basic search engine friendly work on a site it will some how magically appear on the first page of Google. Most experts agree that around 25% of your SEO success is based on your on site SEO., leaving the vast majority of your rankings to the off site SEO. That’s the stuff most web design firms don’t know how to do.

If you are looking for a good SEO firm, ask them these questions.

Who developed the Google ranking algorithm (Page rank) And who is the patent assigned to?

Answer, Larry Page, co founder of Google. And Stanford university

Ask, how important is a pages PR rank in SEO these days?

Answer: Not very!

Ask them the value of Google web master tools for SEO?

Google web master is a free, and highly important tool for tracking how Google views your web site.

Ask them how they will research Key words to use, and how they will use the keywords to attract more visitors.

If they plan to just dump the keywords into your text, thats bad.

Ask them the difference between Dynamic URL’s and Static URL’s on a site, and which is better for SEO.

Answer: The important part is they can describe the difference, and communicate the use of each.

Ask them what they do to stay on top of Google and other Search Engine changes that could make a difference for your rankings.

You would like to hear how they track all of the changes they make with SEO clients, as well as all the off site SEO practices to establish the value of each, and that they subscribe to several national SEO sites and associations, as well as track changes through the Google blogs.

And ask them if Face book, Word Press, and Blogger.com are follow or no follow links.

Answer, Face book: no follow, Word Press is No Follow, Blogger.com Follow

If they can get through those questions, it’s time to do one more test. Ask them for three sites they have done the Denver SEO on that are currently ranked on the First page, and the keywords. And make sure these are recent!

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