Tag Archives: Business

Uncategorized

Find more prospects, close more sales

July 5, 2011 myonecall Leave a comment

The conversion percentage of a prospect to a customer is a cornerstone of a successful company. It influences everything in the company including gross revenue, gross margin, net profit, expenses, budget’s, hiring plans, expansion, and virtually every function of a business. Every sales organization should be constantly looking for ways to improve their closing percentage.

But first, a company must get their product or service in front of new potential customers at a cost that is sustainable and still allows profit. Generating leads is easy; generating profitable leads cab be very challenging.

The cost of generating new prospects is higher in the early stages of a businesses existence. Without a solid customer base to lean on, the vast majority of new sales will be “purchased” through advertising or promotions. If you are an established company with a solid customer base it’s important to leverage your hard earned reputation in the sales process.

As a sales consultant I have developed a list of areas that will improve both lead generation and closing percentage for virtually any business. These areas work on line or off, and are time tested and proven.

Closing more: Eliminate fear

Have a Guarantee

Have a unique offer

Have a sales questionnaire

Develop Trust through associations and testimonials

Have a defined buying Process

Lead generation:

Establish your budget with a percentage of gross for advertising

Develop a on the spot referral program

Use professionals for advertising information. It will save you a ton

Use our Crystal Ball to speed up sales for the year. knowing who and where your future customers are will grow your sales quickly

I want to focus on one small change that can improve your closing percentage significantly, and is very simple.

Use your contract or agreement as the sales piece. The most difficult moment in a sales presentation for many sales professionals is the transition from the “presentation” to the close. Moving the contract or agreement into the physical space between the two parties is always awkward, and you can feel the tension escalate.

Why not just develop a sales piece that is the agreement or contract? Using a little marketing savvy, and some imagination, you can turn your current paperwork into a decent sales presentation. By doing so your prospects will be far more relaxed, and it leads to a natural conclusion of signing the paperwork.

In my experience you will see an easy 10% increase in your sales peoples closing percentage. Going from 27% to 37% will have a substantial impact on your revenues and success as a business.

You can read more about our sales consulting on our site

Tweet This Post

Uncategorized

Business coaching in Denver and Colorado Springs

May 31, 2011 myonecall 3 Comments

Janna Hoiberg

Having had the opportunity to work with hundreds of small and medium business owners in both Denver and Colorado Springs, as well as across the entire USA, there are two elements I have found in every successful and growing business. Those are , first they have excellent advisers, and second they have great employees.

If you take a look at the businesses you know that are doing well, I would bet they have those two elements. And so, if that statement is true, you should be able to reverse it and have the same out come. Business that are struggling, and not growing do not have two things, great employees, and great advisers.

So if your business is not living up to what you thought it was suppose to produce, both in income and lifestyle, you may want to look at this.

One of the more interesting insights for me when looking at all this is of all the businesses I have known to use a business coach in Denver or Colorado Springs, the VAST majority have grown and been happy they made the choice to utilize a coach. Let’s face it, what many of us need is to be held accountable, and to have access to great information. A business coach will do both for you and a lot more. There are very few challenges in business a coach hasn’t seen.

I have seen a few business not do well with business coaching, and drop the program after a few months. In these couple of cases (less than 7% of the total businesses I know that used a coach) I can say that today both continue to struggle, and not live up to the potential the owner saw in the company.

So do your self a favor, call one of these two coaches ( Full disclosure, I AM NOT compensated for this endorsement)

Denver- Susan Roberts ( Action Coach) or

Colorado Springs – Janna Hoiberg Business Coach

Both have excellent track records and have successful helped hundreds of businesses.

Tweet This Post

Uncategorized

Jump Start Your Sales

May 17, 2011 myonecall 1 Comment

Three ways to jump start your sales.

Working with small and medium sized businesses we see the same challenge over and over. Most businesses need to find decent R.O.I. tactics to bring in more revenue. The economy over the last 3 years has certainly made this more challenging than ever, and it’s important to spend sales and marketing dollars wisely.

Here are some things not to do. Don’t let a sales person sell you on trying print, radio, or T.V. advertising. One of the reasons is they have such a great sounding sales pitch is they have to, otherwise you may asked for references from three similar business to yours in the same market, and they won’t have those. Trust me. This year we have asked 4 different fast talking, well intentioned sales people for references from three customers in the same market, and none have supplied any. Two became very upset we would even ask.

So, rule one… ask any company asking for your marketing or advertising dollars for three local references from similar customers. How hard can that be?

No more buying rules, just three proven systems that might jump start your sales with a reasonable to good return on investment.

There are 3 type lead and sales generation programs. Short, mid and long term results. We all want short, so lets start there.

Need sales this week?

Use Google ad words with a well thought out limited keyword campaign, have a company with experience in Ad Words develop the campaign, or you may end up throwing your money away.

Your company can be on the first page of Google search results tomorrow. Fast results, people clicking to your site (and you will pay each time they do). Budget needed, any where from $30. a day to skies the limit.

Mid term:

Hire a business development manager either full time or part time. A business development managers job is to get you and your company in front of well qualified buyers. Caution, if you don’t have experience managing a sales person, you’re going to throw money away 85% of the time. Not joking. I have worked with many business owners who have hired sales people, having no experience hiring or managing sales people, and the results are predictable. Here is a good blog on hiring and managing sales people and why sales people are like plumbers BTW.

So, what can you do? Either hire a sales manager and a sales person (two different humans), or make your service so irresistible that you don’t need sales people, or use the My One Call business development team to do it all for you. You can see it here A PDF will open in your browser. Do look through it. Its interesting.

And Mid to Long term:

Get your web site wildly popular! Use SEO, Social Media, P.R, and every possible legal and white hat method to get people to your web site. The fastest way is to hire a highly competent, experienced SEO firm in Denver like us. Just make sure who ever you use, they have 3 good references from similar businesses in your local area. It’s not going to happen overnight, but once it does this is one of the best R.O.I. in marketing you can ever make.

Those are the three we know work. We know because we talk to business owners every day, and we talk about this stuff… what works and what doesn’t. We know because we provide all of the marketing programs listed above, and we do because they work. But don’t take our word on it, ask me for 3 (or 5 or 10) local references from similar businesses in Denver. It would be our pleasure to provide that information.

Mashable is Hiring (mashable.com)

Tweet This Post

Uncategorized

Colorado Springs SEO Tactics

March 8, 2011 myonecall 3 Comments

Colorado Springs SEO, and local SEO

Every city has slightly different SEO cultures. One of the mistakes national firms (that you might find using pay per click advertising for SEO ) make is not understanding, or at least not utilizing the local city landscape for SEO.

This is true in Denver, Colorado Springs, or any metro area. The first step any SEO company might take in developing a local SEO campaign in a city is checking if the client has a Google places listing, a Yahoo local listing and a Bing local business listing. Without these the local client isn’t going to get the rankings that Local searches provide, and I am amazed how often national SEO firms ignore the importance of the Search local directories. You don’t need a SEO company to list your company. If you are a business owner, go to www.getlisted.org It’s a great service (and free) to make sure you are listed.

Another big part is obtaining links in the local area. National SEO’s just don’t have the experience in specific markets. A firm that specializes in local SEO already knows the local territory, and what sites and tactics will work best to promote your company and bring traffic to your site.

Being part of a community is also a big advantage when providing SEO services. Many of our clients came to us based on the fact that we would be available for face to face meetings.

So when selecting a Colorado Springs SEO firm, or for any local program, I would suggest you look for the firms that know and already preform SEO in your city. Make sure to ask for 3 solid recent references. It’s not hard to check how good a SEO company is, they should have well ranked clients just a keyword search away!

More about our Colorado Springs SEO and Local SEO on our site

Purple Mountains Majesty – Colorado Springs, CO, CO (travelpod.com)

Tweet This Post

Uncategorized

Sales training Denver

February 18, 2011 myonecall 1 Comment

Sales Training in Denver

We do sales coaching, and are asked whats the difference between sales training and sales coaching. The first big difference is sales coaching is done with a business owner, or senior executive, and has a much broader scoop.

When we do sales training in Denver it’s very much like a football coach working with a position player. Sales coaching we are working with the coaches, and we start on the play book.

Sales coaching unlike sales training Denver, starts with the number one opportunity to increase a companies sales, their service or product offering, and at times, it may re write the entire “playbook” a business uses. How they approach the market and what they comminicate will have a larger effect on revenue than sales training in Denver.

Sales Training in Denver will focus on the sales skills of an individual, or team, but, if the product or service they are selling isn’t compelling, or very competetive, there is little point in it.

5stepsalesjumpstart.com is a joint venture with my brother Chris and myself, offering on line sales coaching. It’s guaranteed to increase your company’s revenues.

If you want some fast sales training see the blogs on the best sales pro’s I have worked with here. Call us at 303 500 3053 ext 1

Success Factors for a Sales Training Initiative (customerthink.com)

Tweet This Post

My One Call LLC

Tag Archives: Business

Find more prospects, close more sales

Business coaching in Denver and Colorado Springs

Jump Start Your Sales

Colorado Springs SEO Tactics

Sales training Denver

Marketing and Sales Programs

Related articles

Related articles

Related articles

Marketing and Sales Programs