Three ways to jump start your sales.
Working with small and medium sized businesses we see the same challenge over and over. Most businesses need to find decent R.O.I. tactics to bring in more revenue. The economy over the last 3 years has certainly made this more challenging than ever, and it’s important to spend sales and marketing dollars wisely.
Here are some things not to do. Don’t let a sales person sell you on trying print, radio, or T.V. advertising. One of the reasons is they have such a great sounding sales pitch is they have to, otherwise you may asked for references from three similar business to yours in the same market, and they won’t have those. Trust me. This year we have asked 4 different fast talking, well intentioned sales people for references from three customers in the same market, and none have supplied any. Two became very upset we would even ask.
So, rule one… ask any company asking for your marketing or advertising dollars for three local references from similar customers. How hard can that be?
No more buying rules, just three proven systems that might jump start your sales with a reasonable to good return on investment.
There are 3 type lead and sales generation programs. Short, mid and long term results. We all want short, so lets start there.
Need sales this week?
Use Google ad words with a well thought out limited keyword campaign, have a company with experience in Ad Words develop the campaign, or you may end up throwing your money away.
Your company can be on the first page of Google search results tomorrow. Fast results, people clicking to your site (and you will pay each time they do). Budget needed, any where from $30. a day to skies the limit.
Hire a business development manager either full time or part time. A business development managers job is to get you and your company in front of well qualified buyers. Caution, if you don’t have experience managing a sales person, you’re going to throw money away 85% of the time. Not joking. I have worked with many business owners who have hired sales people, having no experience hiring or managing sales people, and the results are predictable. Here is a good blog on hiring and managing sales people and why sales people are like plumbers BTW.
So, what can you do? Either hire a sales manager and a sales person (two different humans), or make your service so irresistible that you don’t need sales people, or use the My One Call business development team to do it all for you. You can see it here A PDF will open in your browser. Do look through it. Its interesting.
And Mid to Long term:
Get your web site wildly popular! Use SEO, Social Media, P.R, and every possible legal and white hat method to get people to your web site. The fastest way is to hire a highly competent, experienced SEO firm in Denver like us. Just make sure who ever you use, they have 3 good references from similar businesses in your local area. It’s not going to happen overnight, but once it does this is one of the best R.O.I. in marketing you can ever make.
Those are the three we know work. We know because we talk to business owners every day, and we talk about this stuff… what works and what doesn’t. We know because we provide all of the marketing programs listed above, and we do because they work. But don’t take our word on it, ask me for 3 (or 5 or 10) local references from similar businesses in Denver. It would be our pleasure to provide that information.
- Mashable is Hiring (mashable.com)
Colorado Springs SEO, and local SEO
Every city has slightly different SEO cultures. One of the mistakes national firms (that you might find using pay per click advertising for SEO ) make is not understanding, or at least not utilizing the local city landscape for SEO.
This is true in Denver, Colorado Springs, or any metro area. The first step any SEO company might take in developing a local SEO campaign in a city is checking if the client has a Google places listing, a Yahoo local listing and a Bing local business listing. Without these the local client isn’t going to get the rankings that Local searches provide, and I am amazed how often national SEO firms ignore the importance of the Search local directories. You don’t need a SEO company to list your company. If you are a business owner, go to www.getlisted.org It’s a great service (and free) to make sure you are listed.
Another big part is obtaining links in the local area. National SEO’s just don’t have the experience in specific markets. A firm that specializes in local SEO already knows the local territory, and what sites and tactics will work best to promote your company and bring traffic to your site.
Being part of a community is also a big advantage when providing SEO services. Many of our clients came to us based on the fact that we would be available for face to face meetings.
So when selecting a Colorado Springs SEO firm, or for any local program, I would suggest you look for the firms that know and already preform SEO in your city. Make sure to ask for 3 solid recent references. It’s not hard to check how good a SEO company is, they should have well ranked clients just a keyword search away!
More about our Colorado Springs SEO and Local SEO on our site
- Purple Mountains Majesty – Colorado Springs, CO, CO (travelpod.com)
Sales Training in Denver
We do sales coaching, and are asked whats the difference between sales training and sales coaching. The first big difference is sales coaching is done with a business owner, or senior executive, and has a much broader scoop.
When we do sales training in Denver it’s very much like a football coach working with a position player. Sales coaching we are working with the coaches, and we start on the play book.
Sales coaching unlike sales training Denver, starts with the number one opportunity to increase a companies sales, their service or product offering, and at times, it may re write the entire “playbook” a business uses. How they approach the market and what they comminicate will have a larger effect on revenue than sales training in Denver.
Sales Training in Denver will focus on the sales skills of an individual, or team, but, if the product or service they are selling isn’t compelling, or very competetive, there is little point in it.
5stepsalesjumpstart.com is a joint venture with my brother Chris and myself, offering on line sales coaching. It’s guaranteed to increase your company’s revenues.
If you want some fast sales training see the blogs on the best sales pro’s I have worked with here. Call us at 303 500 3053 ext 1
- Success Factors for a Sales Training Initiative (customerthink.com)