Here are a couple of things you can do for your rankings today if your interested in doing some of your own search engine optimization in Denver.
One of the better “links” you can have to your site is from the Better Business Bureau. If you are a member, call them
today and make sure your listing has you web address, not the BBB site address for your company. I have seen pretty big ranking gains just based on this. Will it put you on the first page? Doubt it, but its a good start.
Now, check with all the other associations, lead groups, business associations you belong to, and do the same thing.
More to follow about search engine optimization in Denver. Until then feel free to check out our site for sales and seo information.
If you are using Geo-Targeting on a Pay per click campaign, and have a very specific part of a metro area you want you ads to run in you assume the geo-targeting will show your ads for the searchers from that area. Well, maybe, and maybe not.
In our experience, (mostly my own), Google decides where the searcher is based on the searched ISP’s point of presence., or node, or what ever you want to call it. So when I search from my home in Lafayette Colorado, Google thinks I am in Sherrelwood Colorado, which I have never heard of, but according to the map Google serves up, is about 8 miles south west of my actual location. As a crow flies, you would need to fly over two cities before you landed in Sherrelwood.
So… I assume that this is true for most searches, and that most seachers are getting results based on not their local information, but thier ISPs nodes (or wire centers or ???) location.
Now I use comcast as my ISP. Comcast is the largest ISP so I can assume that lot’s of potential prospects have the same issue. If I want my business or client to show up in Lafayette CO. on the maps, I need to get a Sherrelwwod address?
You can see how messy this is. Might have been one of the reasons Google decided to combine organic and Google places results back in October.
So my long winded point is, if you are doing PPC, don’t be too precise with your google geo-targeting or you may miss your entire market, and end up selling in Sherrelwood, a nice place I am sure, even if as a native of Denver I have never heard of it.
Anyone with any more information please let me know!
Here is some info from Google help on setting your location:
Automatically detected location
To provide you with the most relevant results, Google attempts to automatically detect your location and customize results based on that detected location. A location that’s labeled “Auto-detected” is chosen based on the following factors:
Google Toolbar’s My Location feature. If you have Google Toolbar installed and have the My Location feature enabled, your approximate location (if detected) will be used to customize your search results. If you don’t want Toolbar to attempt to determine your approximate location, you can turn off My Location
I just got off the phone with one of our Denver SEO clients. It’s a business coach who we have been working on their Denver SEO for about a month.
She shared with me that she had just signed up a new client based solely on her ranking under Denver Business Coach on Google. That was the keyword phrase we started with to get her company more visible.
That one client will pay for the optimization program 10 times over. And that’s just the start.
We did Denver SEO for a linen rental company late last year (2010) and the owner told me he gets about two new clients a month from the Google listing.
Each client bills over $12,000 a year. So, at that rate he would have an additional 24 clients a year billing $288,000.00 in annual gross billing just based on his SEO program. I may have to go to a percentage of sales on these Denver SEO programs! 😉
That’s why I really love SEO. When done correctly, it’s the best R.O.I. a company can have in advertising.
Denver SEO is changing again with the news this week that Google is now including some of your friends social media links in with your search results. I tried it myself yesterday using several keyword searches I knew I had tweeted about, and there they were, first page under my Google search results.
So Denver SEO andNational SEOpractices need to change again, and start to consider how a company is “optimized” or visible on Twitter, and other social media properties. For the moment Google can not include face book mentions, as face book has a deal with Bing.
With the Google results, it will only show social mention and links from your friends on Google. So for this to have any effect on your results, you will need to have added a lot of friends to your google accounts. But the main point for all of us is how focused the search engine world is on finding the right balance to bring social media into the search engine results. It also means that search engine optimization continues to become more and more complex.
So what should a local business be doing about this? For Denver SEO you need to make sure you have a twitter account in your company name and use it. Tweet about the services and products you want to promote, and include the URL of your site once and a while. Make sure write blogs (and make sure the blog is on your URL) and tweet about your blogs as well.
A Google spokesperson said this is just the beginning of social integrated results. SEO’s in Denver should pause for a moment and understand what this means.
We see so many web design, and to some extent, social media companies offering SEO (search engine optimization) services in Denver.
In most cases, they are just not going to be very good at it. I am sure there are exceptions, but SEO is a skill set that takes not only experience, but on going study and research.
Several of our clients moved to us after long periods of waiting for their web firm’s SEO to kick in. After reviewing the work they were doing, they would have had to wait forever. Some Web design firms seem to think that by completing the basic search engine friendly work on a site it will some how magically appear on the first page of Google. Most experts agree that around 25% of your SEO success is based on your on site SEO., leaving the vast majority of your rankings to the off site SEO. That’s the stuff most web design firms don’t know how to do.
If you are looking for a good SEO firm, ask them these questions.
Who developed the Google ranking algorithm (Page rank) And who is the patent assigned to?
Answer, Larry Page, co founder of Google. And Stanford university
Ask, how important is a pages PR rank in SEO these days?
Answer: Not very!
Ask them the value of Google web master tools for SEO?
Google web master is a free, and highly important tool for tracking how Google views your web site.
Ask them how they will research Key words to use, and how they will use the keywords to attract more visitors.
If they plan to just dump the keywords into your text, thats bad.
Ask them the difference between Dynamic URL’s and Static URL’s on a site, and which is better for SEO.
Answer: The important part is they can describe the difference, and communicate the use of each.
Ask them what they do to stay on top of Google and other Search Engine changes that could make a difference for your rankings.
You would like to hear how they track all of the changes they make with SEO clients, as well as all the off site SEO practices to establish the value of each, and that they subscribe to several national SEO sites and associations, as well as track changes through the Google blogs.
And ask them if Face book, Word Press, and Blogger.com are follow or no follow links.
Answer, Face book: no follow, Word Press is No Follow, Blogger.com Follow
If they can get through those questions, it’s time to do one more test. Ask them for three sites they have done the Denver SEO on that are currently ranked on the First page, and the keywords. And make sure these are recent!
.
