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O’meara Ford Denver. Fake Reviews?

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O’meara Ford Denver. Fake Reviews?

Fake reviews are a big problem in the on line world. It look’s like O’meara Ford in Denver, and possibly several other car dealerships are having a huge amount of what seems to be fake reviews posted on Google Places to help their horrible ratings.  But you be the judge.

Below you will find the “other” reviews posted by individuals who posted great reviews about O’meare ford Denver. They all rate other car dealerships, and some rate the same exact companies that the others did.  Are you kidding?

Here are the actual profile’s and reviews of three individuals who posted great reviews for O’meara.  You decide. If I had more time I would go look at the other 50 or so,  but I am sure the vast majority would look fake as well.

 

Kathrine:  5 reviews all on Car Dealers in Denver.

 

The profile above has 5 car dealership reviews?

 

3 car dealership reviews, and the same hotel casino reviews as the profile above.

Wish I had more time,  but I will follow up with more. My advice is to be very careful when reading O’Meara Ford Denver reviews, or any of the dealships these profiles refer to.

More when I have time…


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Google Ad Words in Denver

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Google Logo officially released on May 2010

Google Ad Words in Denver

For the second time this year a client has called me about their Google ad words program. Both had just started it on their own within a 30 day period, and were seeing really poor results.

Here is what they both had in common.

Google ad words really wants your ad, and keywords to match very closely.  You need to do individual campaigns for each key word type.  So if you sell Search Engine Optimization services, you would want to do separate campaigns on:

Search engine optimization

SEO

Local SEO

Internet Marketing
And use a different Ad for each with that keyword in the Ad.

Also, you have 4 choices of types of keywords.  Start with exact match. That means the searcher will have to type in the exact keyword phrase you bid on, and you will get very targeted traffic, and a higher click through rate.  A higher click through rate really helps with your quality score, and that affects the price you pay per click!

And….  make sure your ads are geo targeted for your city, or just the areas you service. I have seen local companies do national campaigns by mistake, using $50.  daily budgets.  The last thing you check before going live should be your location targeting.

There are many other things to pay attention to. But I would recommend you have a company that does pay per click at least set up your campaign.  You don’t have to have them run it (Frankly, that’s the easy part after the set up)  but having them set it up will save you a ton of time, and get the ad words campaign started correctly.

 


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Search Engine Optimization Denver Tips

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Search Engine Optimization Denver Tips:

We talked about getting your site and company listed on the local directories (Google, Bing, Yahoo).  Now What?

Here is a simple process that makes sense from a marketing and SEO stand point.  Search the main keywords people will use to find your service or product.  In the results you will find a mix of sites. Some will be competitors, and some will be directories.  Go to each site and see if there is an opportunity to add your web site under your category.

You should be able to find 3 to 6 good linking opportunities with in the first few pages of results.

And… have you asked your favorite vendors and suppliers if they would like a testimonial from you to put on their web site (with your company information and web site).  Remember, the BIG SEO companies focus on two things, content on site (interesting and unique) and linking from other relevant sites.

I will talk more about good content later this week. under Search engine optimization Denver. There are some great blogs out there on the subject as well. It should be noted this tip works in any city.

 

 


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Colorado Springs SEO Tactics

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Colorado Springs SEO, and local SEO

Every city has slightly different SEO cultures. One of the mistakes national firms (that you might find using pay per click advertising for SEO ) make is not understanding, or at least not utilizing the local city landscape for SEO.

This is true in Denver, Colorado Springs, or any metro area. The first step any SEO company might take in developing a local SEO campaign in a city is checking if the client has a Google places listing, a Yahoo local listing and a Bing local business listing. Without these the local client isn’t going to get the rankings that Local searches provide, and I am amazed how often national SEO firms ignore the importance of the Search local directories. You don’t need a SEO company to list your company. If you are a business owner, go to www.getlisted.org It’s a great service (and free) to make sure you are listed.

Another big part is obtaining links in the local area. National SEO’s just don’t have the experience in specific markets. A firm that specializes in local SEO already knows the local territory,  and what sites and tactics will work best to promote your company and bring traffic to your site.

Being part of a community is also a big advantage when providing SEO services.  Many of our clients came to us based on the fact that we would be available for face to face meetings.

So when selecting a Colorado Springs SEO firm, or for any local program, I would suggest you look for the firms that know and already preform SEO  in your city.  Make sure to ask for 3 solid recent references.  It’s not hard to check how good a SEO company is, they should have well ranked clients just a keyword search away!


 

More about our Colorado Springs SEO and Local SEO on our site

 

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On Line Reviews

Importance of Google Places Reviews

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Google Places Reviews:

If I could only give one piece of advice for a local business owner about getting good exposure on Google, it would be:

Get as many reviews as possible for your Google places listing. It does so much good in so many ways.

First it’s going to help your rankings. Second its going to help your reputation, and those two things will lead to more sales.

Send each client or customer an email which includes your Google places URL. Give basic instructions on how they write a review once they get to your Google listing. Thins like where to click, and how to set up a Google account if they don’t have one.

You can also suggest they review you on other sites using the same methodology. Yahoo, Insider Pages, and yelp are all great sites to get reviews on, and Google places may pick them up.

Make a plane today. Ask for one review a day. Get ranked!

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Search Engine Optimization in Denver

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Search Engine Optimization in Denver:

Here are a couple of things you can do for your rankings today if your interested in doing some of your own search engine optimization in Denver.

One of the better “links”  you can have to your site is from the Better Business Bureau. If you are a member, call them

today and make sure your listing has you web address, not the BBB site address for your company.  I have seen pretty big ranking gains just based on this. Will it put you on the first page? Doubt it, but its a good start.

Now, check with all the other associations, lead groups, business associations you belong to, and do the same thing.

More to follow about search engine optimization in Denver.  Until then feel free to check out our site for sales and seo information.


 

 

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Generate More Leads

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Generate More Leads

The fastest way to generate leads is to improve your closing percentage (conversion rate) on the leads you get now.

The reason?  The amount of marketing dollars you have depends on the number of leads you close. If you close 50% more (moving your closing percentage from 25% to 50% as an example) you will be able to afford twice as many leads.

See the steps on our Lead generation page

Best leads sources?  Depends on what you sell, who you sell to, and your margins on your product.  The larger the market the more options you have to reach it.  The larger the margin, the more money you have to reach it.  The better your conversion rate, the more leads you can generate.  That’s why we start with conversion rates when working with a sales client on lead generation.

The number one return on investment in advertising for lead generation is SEO services. Thats why we provide them to clients.

The number one return on investment tactic in sales is relationship building.  But, as with all tactics and lead generation it is limited.

You need at least 10 different lead generation tactics going at all times to insure you have lot’s of new customers, or returning customers.  I will go into more detail on what those could be (specific to the Denver market, but gennerally effective nationwide)  in my next few blogs.

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Denver SEO Success Story

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Denver SEO Success Story

I just got off the phone with one of our Denver SEO clients.  It’s  a business coach who we have been working on their Denver SEO for about a month.

She shared with me that she had just signed up a new client based solely on her ranking under Denver Business Coach on Google. That was the keyword phrase we started with to get her company more visible.

That one client will pay for the optimization program 10 times over. And that’s just the start.

We did Denver SEO for a linen rental company late last year (2010)  and the owner told me he gets about two new clients a month from the Google listing.

Each client bills over $12,000  a year.  So, at that rate he would have an additional 24 clients a year billing $288,000.00  in annual gross billing just based on his SEO program.  I may have to go to a percentage of sales on these Denver SEO programs!  😉

That’s why I really love SEO.  When done correctly, it’s the best R.O.I. a company can have in advertising.

See more on our site

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Sales training Denver

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Coach

Sales Training in Denver

We do sales coaching, and are asked whats the difference between sales training and sales coaching. The first big difference is sales coaching is done with a business owner, or senior executive, and has a much broader scoop.

When we do sales training in Denver it’s very much like a football coach working with a position player. Sales coaching we are working with the coaches, and we start on the play book.

Sales coaching unlike sales training Denver, starts with the number one opportunity to increase a companies sales, their service or product offering, and at times, it may re write the entire “playbook”  a business uses.  How they approach the market and what they comminicate will have a larger effect on revenue than sales training in Denver.

Sales Training in Denver will focus on the sales skills of an individual, or team, but, if the product or service they are selling isn’t compelling, or very competetive, there is little point in it.

5stepsalesjumpstart.com is a joint venture with my brother Chris and myself, offering on line sales coaching. It’s guaranteed to increase your company’s revenues.

If you want some fast sales training see the blogs on the best sales pro’s I have worked with here.  Call us at 303 500 3053 ext 1

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