Tag Archives: Search engine Optimization

Add Pay Per Click to Your SEO Campaigns?

Time to Add Pay Per Click to Your Denver SEO Campaigns? The Answer is yes.

Google has done a masterful job of slowly, yet consistently diminishing the visibility of the local maps on search engine results over the last 18 months.

Let me give you an example.  Here are the results from a search for Mold Removal Denver about 2 years ago.

Here they are now (June 2012)

Here’s another example of Electrician Northglenn CO. from a few years ago.

Here are the results today:

For a great overview and infographic on this read and view the David Mihm web design and Local SEO blog at   http://www.davidmihm.com/blog/google/world/

It’s pretty clear… for great Internet visibility for your site, working on Google Maps (now Google Plus Local) is only part of the strategy. Not long ago it could provide the vast majority of your traffic. Today, it’s only a piece.

I have been involved very recently in two conversations where clients are under the impression that people don’t click on the Pay Per Click ads. This is very understandable from someone who knows something about how Google serves search results, because we all know someone just paid to be there. As I pointed out in each conversation, it is somewhat amazing to me how many Denver business owners are NOT aware that the top three results (in many cases) are in fact paid advertising.  And the more recent research seems to indicate that generically, about 15% of clicks are on Pay Per Click Ad’s. Hey… that’s as good as being in a top 3 position!

And, it’s not all that different than the days when consumer’s used the yellow pages to find local services. The biggest ads where (and are) listed first, and they receive the vast majority of the calls. People understand that they were paid advertising, and didn’t page back to find the smaller or line ads, because the company didn’t pay for that listing.

So a complete SEO program needs to take in to account three different areas, those being, organic search, local results , and Pay per Click advertising. And it should be designed to take into account the four different methods a person may use to conduct a local search:

Keyword + Suburb

Keyword

Keyword+ Major City

Keyword + zip

Each serves up different results.

Another big advantage of using the Google Ad words program is you can see great traffic statistics for key words that have become unavailable since Google stopped providing this information on many searches.

So to answer the original question, should you be using Pay Per Click?  Yes, but,  Ad words has become increasing difficult for a novice to navigate. It’s easy to waste a lot of money if you are not trained and familiar with keyword types (exact match, Phrase match, Broad Match, Negative match and others) as well as the location targeted, quality scores and types of bidding available.

Our suggestion is at least have a Internet Marketing firm who has experience in PPC set up and monitor your ad words (and any other PPC services) for you.  We have lot’s of clients getting strong return on investment using PPC.

Please feel free to call me at 303-500-3053 ext 1 if you want some help.  I may not pick up, as I get several calls a day from this blog, and have lots of other phone calls and meetings to be on or in, but I will call you back! Or feel free to email me as well at mike@myonecall.com

 

 

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Should SEO Firms Use Other Search Engine Optimization Companies?

Should SEO Firms Use Other Search Engine Optimization Companies?

We have had the opportunity to work with several other SEO firms over the last year. In each case we were brought in by a client to advance the local rankings and visibility, and the client was using another SEO firm over a period of time. In most cases the other SEO had done a decent job of improving organic rankings, and many were on the first page, but the program seemed to have hit a plateau. We recommended the client stay with the current SEO program, and we added our own services. DEnver SEO

Working with another SEO can be a bit of a challenge, but because our tactics and strategies are pretty unique, we didn’t bump into each other very often and in each case the results were excellent. Let’s face it, if you are a white hat professional SEO you shouldn’t worry much about working side by side with another competitor. We all have our unique processes.

I see many SEO’s who focus on content, and we love that strategy! Some focus on Social Media, and that’s a great tactic when done correctly. Some focus on on-site, which is absolutely essential, and some focus on directories, blog comments and other old fashion SEO.   Each has their unique understanding of what works, and how to accomplish it. We use a combination of all of the above, with a careful research into any tactic we use to increase a clients on-line visibility.

So if you are an SEO firm, or a business looking at SEO, don’t be timid in teaming up.  It may be one of the best strategies to get results quickly.  Hey… there are like 10,000 SEO firms out there, and I would say 500 are really good, and 250 are great.

Average computing power contributed, per clien...

If you were a football coach and the rules allowed you to play as many good players as you could fit on the field and the other team only used the standard 11… you are going to win. So consider teaming up.  For SEO firms we have a very good supplement program for your local clients, and for businesses looking at SEO. We can recommend a second SEO to work with us or directly for you.

I’m not joking. This works really well if managed correctly. Give me a call if you want to discuss this system.

Mike Bayes 303 500 3053 Ext 1

 

 

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Search Engine and Social Media Marketing in Denver

SEO and Social Media in Denver

Social Media is hard for many small businesses to understand. I’m not talking about how it works, or what it is, I am talking about its value as a business tool. Search Engine Optimization on the other hand, is pretty straight forward. If your site is ranked higher on Google, more people will call you.

White hat seo symbolizes good ethic techniques...
White hat seo symbolizes good ethic techniques in search engine marketing (Photo credit: Wikipedia)

The reason we have a love hate relationship with social media is it’s not advertising, and we are use to thinking in terms of return on investment when we promote our services. I would use the term branding when it comes to using social media, and branding, up until recently has been the domain of the largest of large companies.  Branding also has traditional had a very high price tag.

I recently was reading a research study on how new prospects actually found a business. The premise was very few new customers just make a keyword search, click on your site and call.  The vast majority of people had  contact or visibility into the company they ultimately bought from in 3 or more places.  The search was just the last place.

It’s nothing new. Marketing your business is not done through one path. The most successful small and medium businesses understand this, and use every option available for there budget. Social media, with out a question falls into this.  It’s not expensive, and you can laser target your prospects. You want a  potential customer to see you every where they look!

One of our clients is currently one of the fastest growing B2C services in the state, if not country.  We never use one path, we use a minimum of four at all times.

So what ‘Paths” should you use to reach new clients or customers?

Here is a list. What you pick depends on your industry, but first, always start with a very well thought out targeted prospect list!  Who are your prospects, where are your prospects, how do they find companies like yours?

  • Search Engine Marketing (Includes SEO, Local SEO, and PPC programs)
  • Customer referral programs
  • Direct mail ( To very specific targeted prospects)
  • Radio and TV
  • Trade Shows

    First page of a 1928 direct mail marketing adv...
    First page of a 1928 direct mail marketing advertisement for seafood products from Frank E. Davis Fish Company. (Photo credit: Wikipedia)
  • Cross selling
  • Yard and truck signs (B2C)
  • Networking (B2B)
  • Awards
  • Print advertising

And many more. I assume some of you are saying and thinking you have tried many of these and they “don’t work”. Well, you’re right, unless they have been exceptionally well thought out, and targeted, then they probably won’t work.  A branding campaign needs a great deal of thought, experience and great execution, and nothing replaces experience, nothing.  That’s one of the reasons we constantly survey and review what advertising and promotion does work for our clients and other businesses across the country.

If you need help with your companies branding, we have the experience to safely navigate the way.  Call us for a free consultation at 303 500 3053 Ext 1.

 

 

 

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Did Google Change Exact Match Domain Rankings?

Exact match domain Ranking changes.

Google filed a patient in 2003 describing how they might handle the issue of exact match domains getting better rankings in the search engine results compared to other sites. That patient was just approved.

Here is a great article about it by  of SEO By the Sea http://www.seobythesea.com/ 2011/10/googles-exact-match- domain-name-patent-detecting- commercial-queries/

Image representing Google as depicted in Crunc...

There appears to be some strong evidence (at least at the local organic level) that Google has already started making changes in the SER based on discounting the value of a domain with an exact match domain name.  We have several sites that have exact match keywords in the domain that we built more than 6 years ago. In the last few days, one fell from the first position for its exact match keyword, to the 11th position. This is a local site. None of our customer domains are using this strategy, just sites we built throughout the years for one reason or another.

We also have seen our non domain exact match sites move up, and in some cases significantly. This blog is a great example, as two days ago it was ranked number 11 under SEO in Denver, and today it is third. It should be noted we don’t do any specific SEO program to our site; we are just active on the Internet in natural places. No one spends 8 hours a week or month or year doing SEO work for the site.

Architecture of a Web crawler.
Architecture of a Web crawler. (Photo credit: Wikipedia)

I would love to hear if you are seeing a change in your site based on exact match domain names.  The fact that Google has made two major changes in the last two weeks that have also had a large effect on many local rankings will make this a little more difficult to figure out the old causation versus correlation of a change.

It also appears that this change has had no effect on the Google Maps results. It wouldn’t surprise me if we see the Maps rankings change some based on this as well, but the Google Maps listings have a tendency to follow organic changes after a period of time.

Mike

http://www.salesjumpstart.net

303 500 3053

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Top Ranked SEO’s by City in the United States

The top ranked SEO web Sites in the United States by City:

I was interested in what page and domain authority the top three search engine optimization sites have for the largest cities in the United States. You can take a look at the numbers and see how your site currently ranks compared to the top SEO sites in major US cities.

I am using the free SEOmoz browser tools, so any one can duplicate this test, in what ever niche you like.

I’ll be looking at each city leaders individually later, to see if we can find some commonalities in how they achieve these rankings. Hint, many do web design as well as SEO and have the normal “web design by” link on the home page of the sites they have built, giving them a huge advantage over search engine optimization companies that do not   provide web design services.

The good news is I don’t see much black hat or at least questionable linking or on site tactics, and that does seem to confirm that the tricky SEO’s, using what could be called black hat tactics, don’t do well when it comes down to competitive rankings. I mean “search engine optimization ” should be a pretty competitive term right?

Chicago:  Search Tern “Chicago Search Engine Optimization”

Top 3 sites

PA: 59, 64,59

DA: 51, 65, 64

Houston: Search Term “Houston Search Engine Optimization”

Top 3 sites

PA: 52, 64, 61

DA: 42, 58, 54

Los Angeles: Search Term ” Los Angeles Search Engine Optimization”

Top 3 sites

PA: 65, 60, 63

A: 57, 58, 55

How About Phoenix ( Yes it is one of the top 5 populated cities you east coast snobs ;))

Top 3 Phoenix SEO Sites
PA: 44, 57, 62
DA: 32, 48, 54

 

Guess we better do New York ( I didn’t put them first because they are always first)
Top 3 New York Search Engine Optimization sites
PA: 64, 78, 70
DA: 56, 75, 100 <<< That 100 is a youtube video. hmm…

So how do these compare to the mid market cities? Lets look at Jacksonville Florida, 11th in US population (Who knew?)

Top 3 Jacksonville Florida Search Engine Optimization sites.

PA: 51, 46, 55
DA: 41, 36, 57

Let’s take the 17th largest city ( I picked this number randomly before I looked at the list)
Charlotte North Carolina (A pleasant surprised, as I have spent time in Charlotte, and always enjoyed it’s splendid hospitality.)

Top 3 Sites:
PA: 39, 59, 38
DA: 27, 56, 64

And just for comparison lets do Cheyenne Wyoming, only because I know it’s small. I mean really small.

Top 3 Sites Cheyenne search engine optimization. (I actually give you 4 because I thought number 4 was funny)

PA: 47, 23, 37, 01
DA: 65,11,25, 04

Yes friends, the 4th ranked site has a 01 page authority and a 04 domain authority according to SEOmoz. The third ranked site is in Atlanta (I think) and its site appears to be down currently.

Now don’t go rushing off to expand your SEO company into Cheyenne. You don’t belong there son.  Trust me, I played in a Country and western band and toured in Wyoming.

And the summary:

City PA 1 PA 2 PA 3 Total PA top 3
New York 64 78 70 212
L.A. 65 60 63 188
Chicago 59 64 59 182
Houston 52 64 61 177
Phoenix 44 57 62 163
Jacksonville 51 46 55 152
Cheyenne 47 23 37 107
 

 

Your PA Here

No surprises that I can see, but it does give you a pretty good idea what your site PA  and DA would need to be to compete for the coveted first page top 3 rankings for”your City search engine optimization”.

I hope to get a little deeper into assessing the commonalities of these sites over the next month.  I’ll look at where the links come from. on site factors, and all the stuff you would look at if you were doing it. Let me know what you think I should be looking at, or do your own and let me know if you find any thing interesting. You can subscribe to our newsletter >>>>>>>>  over there in the right column,  if you want to see more detailed things on how to SEO, or tips and such.

Until then, I’ll see you in Cheyenne!

Here is a good article on how we sell  Search Engine optimization services click here  ( Don’t laugh at click here, it’s good anchor text!)

 

And in the spirit of helping our friends doing SEO in Cheyenne I give you some juice love. SEO in Cheyenne

Any of you who do SEO should do the same… lets help out this cowboy!

 

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Local SEO in 90 Minutes

Local SEO in 90 Minutes a Week.

I run into so many small and medium businesses that are taking on their own local Search engine optimization programs these days. Generally the strategy is to list their site in as many directories as possible, and hope for the best.  That strategy wasn’t all that terrible 4 years ago, but today there is a good chance that they will be competing against other web sites that have hired a professional web optimization company.

Ensure Website Visibility With Search Engine O...
Ensure Website Visibility With Search Engine Optimization Slide9 (Photo credit: hongxing128)

Since I want to give some unique ideas here I am not going to cover in any detail the basics that are published in a billion other places.  I do want to give you a quick list of those just in case you don’t have them, and you can find a good how to SEO for local video and transcript at http://www.seomoz.org/blog/the-basics-of-local-seo-whiteboard-friday.  I would also suggest you start at www.getlisted.org  a wonderful free resource for local business owners and managers.

Great, now you have the basics just like the 10 or 50 other competitors for your key words. What next? To be really successful in the Local SEO field, you really need to become unique. You need to stand out both with your on site content and your “link profile”.   So here are my top tips for doing just that.

  • Write a blog every week (or more). Google likes fresh content. Make sure it’s related to your service/ product, and don’t worry about being a “great writer”. Just do it.  Make sure this blog is part of your domain! There are so many businesses who just can not write blogs, that I would suggest you hire a writer to do it. It can be that important. You can find them at our local college, and all over the Internet. Just Google it. And don’t be afraid to hire an editor for your blogs. It’s about the same cost, but will sound far more authentic.
  • Write a testimonial for a local company every week. Send it to them in a digital format. And let them know its fine to post it on line. Make sure you have a small paragraph of about you on the blog, with your web site.  Give the business instructions on how to use it…Dear vendor,  Feel free to have your web master post this on your testimonial pages… or use the first paragraph on the first page of your site.
  • Get involved in local forums on your topic, even if that topic is generic business. Participate weekly. Make sure you fill out the profile and include your web site.  You can find them by doing a Google search like this, “Business Forum + Your City.
  • Post your blogs on your companies Facebook.  Most business face book pages have a life span of 4-6 months before the owners give up. This gives you new content to post weekly. Search engines like you to have social sites, and they like your stuff to be shared.  Posting your blogs takes 1 minute.
  • Comment on the respected Local blogs once a week. Make sure you are interested in the topic, and that the blog is well respected. News Media blogs are always good for this.  Stay away from the controversies… your prospects don’t need to know your politics. Just sayin…
  • Have an SEO do a one time on site assessment of your home page and site structure. This will cost you, but I have seen more good done in this one move than all of the linking you can do in a year. You may already have a bunch of quality links, and it’s just your title tags are messed up, or you have duplicate descriptions on some pages, or a friend who knows SEO told you to use your keyword a lot and now your page looks spammy, or they told you to hide some keywords or cities on your home page through font color.  Who knows?  I would just suggest that SEO has changed a lot in the last year, and if you do not have the on site stuff, you can waste a lot of time on every thing else.

So start with:

A blog (30 minutes a week)

A testimonial written and sent (25 minutes a week)

Join and participate in a few local forums. (15 minutes a week)

Post your new Blog on your face book, Twitter and Linked In. (5 minutes)

Comment on Local respected Blogs (10 minutes a week)

And have a trusted SEO do a one time on Site assessment (Do this every 12 to 18 months)

There you have it. 90 minutes a week to build your web sites popularity. Will this get you to the top of the search results? Maybe, but it will make you more visible every week. And that’s what you want, more visibility and traffic to your web page.

If we can help you feel free to call us at 303 500 3053 ext 1.

 

 

 

 

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How To Sell Search Engine Optimization Services

How to Sell Search Engine Optimization Services:

Why do so many small SEO companies struggle with selling their services?  Many reasons, as you will see below. SEO and Internet marketing services are, in the universal world of all type sales, on a scale of 1-10, 10 being really hard, and 1 being simple, about a 7.  Here’s why.

White hat seo symbolizes good ethic techniques...

1.) You are generally selling to a small business owner or manager.Small business owners really hate spending money on anything they can not see a very quick and tangible result from, and they have very good reason to feel this way. You must understand that most small businesses operate on a very slim margin of error when it comes to advertising and promoting their business. Unlike the fortune 500, where a $100,000 campaign is small fry, a few thousand dollars to a small business can be a big investment.  A $10,000 investment may be one of the largest advertising investments they make.

2.) They don’t understand the process and experience needed to do SEO.

Ensure Website Visibility With Search Engine O...

It’s far easier to buy a T.V. or radio campaign than SEO. You can see or hear what you are paying for. It’s an easy decision (in comparison) to purchase a new server, computer, or furniture.  SEO is a promise, an “IOU” if you will.

Many small business owners I have worked with just think it’s some sort of I.T., PR, Web based thing we do.

3.) Most local SEO providers don’t have sales experience and rely on word of mouth.  This in itself isn’t a bad thing. If you have to rely on referrals and word of mouth you are going to have to be very good at what you do to keep the existing customers happy enough to refer you, so if this is your number one (and possible only) sales strategy, you are probably doing pretty good work for your clients! (That assumes you are getting referrals)

4.)  Most Local SEO providers don’t really try to sell. This goes with number 3. Because they do not have the experience or training, they just don’t try. Can’t blame them really, if someone asked me to rebuild my cars engine, and just handed me a book with “how to rebuild your cars engine”, the job would most likely, never be done. Or if it was, the car would not run, or be so rusty due to the passage of time, that it would be worthless.  Does that sound like the state of your sales process?

5.) Many businesses in some markets have had a bad experience with SEO  or Internet marketing.

Clicks-Hype in Toni Kurz because Nordwand (Fil...

This is the old one bad apple syndrome. 

So what are the solutions?  If you look at all the reasons there is one very large commonality.  They are all fear based both on the prospect side and on the sellers side.  A SEO service has to reduce and eliminate the fear of buying and the fear of selling.

How do you reduce the fear in buying?  You replace it with confidence by identifying what the fear is, and addressing it.  Let’s look at the first fear:

1.)    I am afraid I will waste my money. How do you replace this with confidence?  First acknowledge the concern (fear).  Let them know you understand that many companies have a natural fear that SEO won’t work, and it will be a waste of money. And of course ask them if they feel this way.

2.)    How do you answer that or address it?  Actual current examples of SEO clients that are similar to their business with a full explanation of their success. Don’t go summary version with this. Have all the facts and details ready. Where they where ranked, what their traffic was and how much revenue increase they have seen. Have 4 pages of explanation, and the last page being the reference letter from that client. Three of these type examples, and a phone call from the prospects office to one of your current clients, on speaker phone,  to let your current client tell your prospect how great your service is, and that fear as significantly put to rest.

All the buying and selling fears above can be addresses with logical, honest tactics, and having trained over 1000 sales professionals,  hundreds of sales managers and business owners, I know that any company that makes a commitment to the sells process will see results.

Let me know if you would like a free consultation on how to grow your revenue.  You can reach me at mike@myonecall.com

Oh… and if your challenge is just not seeing enough new prospects, we have proven systems that can jump start your sales with lead generation.

 

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In Search, Location and Local Intent Matter

Image of Google & Yahoo offices in Haifa. Both...

In Search, Location and Local Intent Matter

I was just reviewing another SEO’s report to a client. Wow. Looking at the report you would think that they were dominating the local search for their keywords.  But, and here we go again, they are only tracking one of the four type search queries a prospect might use to find their type company when it comes to a local intent search.

The report notes rankings for the following queries:

Suburb of city plus Keyword.

Search Engine Optimisation. Search Engine Opti...

Example, if you were a plumber in Kansas City would be

Riverside MO. Plumber.

But the reality is, that prospect might use any of the following queries, and depending on where (the location) that Google thinks they are in, the results will be different.

They are just as likely to use

“Plumber” with no local intent.

In this case Google is going to serve the results based on their information as to where the search is being conducted.  Most likely you will see a Map’s listings.  Very different than the search the SEO is tracking.

Or, they may use the main city in the search

Plumber Kansas City.

This can bring up blended results, with possible Map’s listings and organic.

Or, they may use a zip code (Less likely, but it happens more than you may think) Plumber 90123

blended and different results.

So the reality of the SEO ranking report is they are only viewing a minority of search queries for this customer. Frankly, intentionally or not, they are putting the best foot forward, and hiding the other foot.

Local search engine optimization is a different process than national or generic optimization. In each keyword, a good local SEO knows to focus on having the client rank in all 4 of these type queries.  That’s great SEO.

If we can help you with your local SEO  or Internet marketing, give me a call for a free assessment of what it might take.

Mike Bayes, 303 500 3053 ext 1

 

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Local Search Ranking Results and Factors 2012

If you run reports for Local search engine rankings you may be in for a big surprise.

For every keyword you are looking at you need to run four different queries, because Google will serve the results in three different ways with different results for each. Local searches may use one of the following type searches. Let’s use Basement Finishing as an example.

1.)  Just the term Basement Finishing

This will bring up results Google thinks are relevant to what location you are searching from. I assume they use the IP from your Internet provider, which may or may not be in the actual town/city/zip you are sitting in as you search. This result (and I will add pictures later) will have the strongest organic listings for the major metro area you are (of you are ) part of.  Followed by the Maps listings.(Generally)

2.) You may search with your city name in the query, like “basement Finishing Broomfield”

This brings up the Maps first.  A big difference than a search with no city.

 

3.) You may use the zip code, like “basement Finishing 80020”

This brings up different organic results in the first two positions than the non city term search and then the maps.

 

4.) You may just use the generic metro city name, like “Basement Finishing Denver”.

Completely different results from all of the above.

Four commonly used search structures for local, one keyword. This is one reason that using a non local SEO for a local business can be a mistake. Few understand, or work on the entire set of query types, and may be sending you reports with just one type query, when you are missing 75%  of the opportunities.

Here is a quick copy of examples:

 

Basement Finishing Browser set to 80020

Basement Finishing:

Basement Finishing Broomfield

Give us a call any time for a free assessment of how your site ranks in all of these local query types. 303 500 3053 ext 1.

 

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How To Link Build for SEO

How to Link build, and a List of Links for SEO.

Learn How To Become A Great Link Builder

Over the next few months you are going to learn how to become a great builder of back links, and we are going to not only teach you how we do it, but provide you with weekly opportunities we have found to help you see that our system of acquiring web visibility is white hat and powerful.

So how many times has a business owner  or anyone searched for, or wished for, a simple list of links that they can use to add their site url and magically watch their web site rankings move up in the organic search results?

225,000  searches

Google Chrome
Google Chrome (Photo credit: thms.nl)

According to my Google Ad Words Keyword tool, that term is searched about 22,000 times a month in the United States.  “How to link build” is around 65,000, add the associated terms and you are well above 225,000 searches a month.  For those of us in the Internet Marketing world, that doesn’t sound like a huge amount, but when you consider that a quarter of a million searches are completed looking for either a list of SEO links, or how to build back links, that’s a bunch of interest.

Get a couple Links a week

English: White hat seo symbolizes good ethic t...
Image via Wikipedia

I want to start giving a couple of good linking opportunities a week here. That should help some of you who are in the do it yourself mode, and also provide some additional evidence, through your feedback, that these sites actually send traffic to your web site. Other local SEO’s may find this helpful as augmenting their SEO work for local clients.

But first I want you to understand our philosophy on search engine visibility. You should only take an action that you would take if Google and the rest of the search engines didn’t exist. Why? Because if you are adding your site to a directory, or commenting on  a blog, or buying URL’s and building mini sites, or writing a bunch of different blogs, or book marking your site on social book marking web sites, for the sole purpose of increasing your rankings, you are heading for big trouble.  That’s the stuff Google and Bing don’t like, and are continuing to develop tactics to identify these questionable links, and downgrade or penalize the sites. When they do that, your site loses trust, and can fall off the rankings chart.  Why work hard on a tactic that is eventually going to fail?

Not only will we be providing a few great sites you can add your site to, but, we also want to teach you how to find good opportunities to build your web visibility.

How do you get the link information, just subscribe to our news letter, and we will send you out the information weekly. Sign up here http://visitor.r20.constantcontact.com/d.jsp?llr=kgftjqcab&p=oi&m=1102206047434

Just choose if you want just SEO tips, or want the Sales Tips as well. I look forward to your feedback!

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