We have lot’s of clients in Colorado Springs! Doing SEO for Colorado Springs clients is not much different than a Denver or Phoenix customer.
We have recommendations from several Colorado Springs based companies and our President, Mike Bayes, has appeared on several Colorado Springs Radio and T.V. shows. Most recently on the Tanya Hall Social Media radio and Internet broadcast, as well as being a long time friend and guest of Mike Boyle (www.mikeboyle.com), on his T.V. and Radio shows.
We offer great rates and great results for Colorado Springs SEO. We can get your phone ringing with calls from targeted prospects who found you on the Internet as fast as a few days (using Pay per Click). And keep them calling over the long term with a very cost effective Colorado Springs SEO program.
Check out our references on our testimonial page and call us today. Or view our Colorado Springs SEO page
We get asked what should be included in an SEO analysis. The first thing is to understand that their are three large buckets to getting good rankings in Google and other search engines.
The first is your “on Site” SEO. A good SEO company will do a fairly detailed report on how search engines view your site, and make suggestions on changes to improve it. Those will include your navigation strategy, Your page load times, your graphics, your copy, your page names, your page name structures, and other meta tag details.
The second bucket a good Denver SEO company will look at your current back links. How many, how trust worthy, how relevant, and their over all strength.
And the third bucket will be how competitive your keywords are. In other words, how strong are the sites that all ready rank highly for the keywords you want to rank highly for.No way of understanding how much work they will need to do unless they (and you) know what they are competing for.
On a local basis I would also add a fourth bucket. That being your listing in Google places , Yahoo and Bing local.
So if you get a Denver SEO Analysis done, make sure they give you all the information above. And as always ask for 3 recent references. The world of search engine optimization changes quickly, so a reference from more than 6 months ago isn’t very important.
Most SEO companies offer a free analysis, just make sure it is not only free, but also is good.
Marketing in Denver and across the country has changed over the last decade dramatically. If you define marketing as everything you do to be visible to your “market” then Internet Marketing has moved from being a secondary thought, to dominating many companies marketing plan.
We start with search engine optimization, and social media presence for most clients. Why? Because there is no better return on investment than having your web site in the top positions for SER’s (search engine results). We then fold in all the other Internet Marketing tactics that work for a clients budget, and strategy for their marketing in Denver.
As a Denver marketing consultant, we know that what works in New York, or Birmingham may not work here. One of the most difficult tasks a Franchise buisness may face is a marketing program designed for another area of the country. I have seen those fail time after time, and have watched Franchise owners struggle because of it.
A business must first understand their budget in marketing, and commit to use it, month after month. It doesn’t matter if it’s $500.00 or $50,000.00 , it’s the commitment that makes a difference. Depending on your type of business you may use a minimum of 3% of your gross sales on Marketing, and if you have a large gross margin and are in a start up or growth mode you may use 50%.
When I was a partner in a very fast growing sales and marketing company in Denver, going from 1.2 million in revenue to over 80 million over 9 years, we spent over 30% of all gross on sales and marketing, but we had the margins to do it (barely).
My residential contractor clients who utilize us as a Denver marketing consultant will generally has smaller gross margins, and therefore will spend about 5% to 7% tops on sales and marketing.
The fewer dollars you have to spend, the more careful you need to be. Always start and stay with the best Return on Investment marketing.
If you want more information on how to put together your marketing strategy in Denver, please email me or call.
I just finished listening and viewing a 90 minute webinar about the “science” of in home selling. I have a lot of clients who sell to the home owner, so keeping up on any new and interesting “science” is always good.
Let’s just say the content was about, ummm, 40 years old. It’s been a long time since I heard about the “one more thing” close. Or as it evolved (around 1980) into the Colombo close. I really hope that as a profession we “sales pro’s” can move past some of this stuff.
Here is what I know about selling. If you want to sell something you do it the same way people get elected as President. Years ago there was a very complicated, expensive, scientific research paper completed by a highly respected University or research center (none of this I can remember the details about) that stated that the person who won the Presidential elections in this country had the advantage over the opponent in three areas. Ready? (and this is how you sell more as well… have the following advantages.)
They looked better
They sounded better
They felt better
Therefore they were more popular.
Put it to the test. Did Regan look, sound, and feel better than Carter? YES
Did Regan look, sound, and feel better than Mondale? YES
Did Obama look, sound, and feel better than what’s his name? Yes!
(These are in no way political statements!) I also look at it like this. The person who gets elected in this country is always the one that the majority of people would rather have living on their block. Really. I am not joking.
So if you want to sell more, you need to look better than your competition, sound better, and feel better to your prospective clients.
So take a moment and ask yourself. How can I look better to my market? How are your marketing materials looking these days? How do you dress when you go to a meeting? Do you need a little gray hair for the service you sell (Consulting) and you are 27? Better bring a more senior person with you. (Or me.)
How do you Sound? Confident, Organized, Interesting?
How do you feel? When you leave are they going to say… I just feel like they know what they are doing and they’re the right choice.
In those three questions, you can become a top 10% sales pro. Or, you can go old school and learn the feel- felt- and found method of overcoming what we call “objections”. 😉
Old School: Yes Joe, I know how you FEEL, because you don’t have any money and lack the authority to make this decision, but many of my clients FELT that way until they FOUND out we don’t care if you pay us, and I will never tell your boss you did it. Now Joe, that makes sense doesn’t it? Joe: “Well, Yes Mike it does! Thanks for helping me overcome what you thought was an objection, but was really a condition you should have identified long before you showed up here.”
I want to give you more on this later, but this may be a great help to the non-professionally trained business owner or manager who now needs to sell to survive.
You don’t need to know 14 different ways to overcome objections. You don’t need to know 25 different style closes. (Although you really should know one.) And you don’t need to be high pressure. You just need to Look, Sound, and Feel better than the other guy.
I just got off the phone with one of our Denver SEO clients. It’s a business coach who we have been working on their Denver SEO for about a month.
She shared with me that she had just signed up a new client based solely on her ranking under Denver Business Coach on Google. That was the keyword phrase we started with to get her company more visible.
That one client will pay for the optimization program 10 times over. And that’s just the start.
We did Denver SEO for a linen rental company late last year (2010) and the owner told me he gets about two new clients a month from the Google listing.
Each client bills over $12,000 a year. So, at that rate he would have an additional 24 clients a year billing $288,000.00 in annual gross billing just based on his SEO program. I may have to go to a percentage of sales on these Denver SEO programs! 😉
That’s why I really love SEO. When done correctly, it’s the best R.O.I. a company can have in advertising.
Denver SEO is changing again with the news this week that Google is now including some of your friends social media links in with your search results. I tried it myself yesterday using several keyword searches I knew I had tweeted about, and there they were, first page under my Google search results.
So Denver SEO andNational SEOpractices need to change again, and start to consider how a company is “optimized” or visible on Twitter, and other social media properties. For the moment Google can not include face book mentions, as face book has a deal with Bing.
With the Google results, it will only show social mention and links from your friends on Google. So for this to have any effect on your results, you will need to have added a lot of friends to your google accounts. But the main point for all of us is how focused the search engine world is on finding the right balance to bring social media into the search engine results. It also means that search engine optimization continues to become more and more complex.
So what should a local business be doing about this? For Denver SEO you need to make sure you have a twitter account in your company name and use it. Tweet about the services and products you want to promote, and include the URL of your site once and a while. Make sure write blogs (and make sure the blog is on your URL) and tweet about your blogs as well.
A Google spokesperson said this is just the beginning of social integrated results. SEO’s in Denver should pause for a moment and understand what this means.
SEO in Denver or any “local” area, has a lot to do with simple marketing principles applied to the Internet.
One of the most powerful tools a local company can use for SEO in Denver is obtaining good reviews for their service or company from customers.
For SEO Denver, the best sites to encourage your clients to review you on are Google places, Insider Pages, Judy’s book, Yahoo Local and if you are a restaurant, Yelp.
Start getting good reviews and watch your local listings get higher and higher in Google.! More to follow on details and programs you can use for SEO in Denver.
We do sales coaching, and are asked whats the difference between sales training and sales coaching. The first big difference is sales coaching is done with a business owner, or senior executive, and has a much broader scoop.
When we do sales training in Denver it’s very much like a football coach working with a position player. Sales coaching we are working with the coaches, and we start on the play book.
Sales coaching unlike sales training Denver, starts with the number one opportunity to increase a companies sales, their service or product offering, and at times, it may re write the entire “playbook” a business uses. How they approach the market and what they comminicate will have a larger effect on revenue than sales training in Denver.
Sales Training in Denver will focus on the sales skills of an individual, or team, but, if the product or service they are selling isn’t compelling, or very competetive, there is little point in it.
5stepsalesjumpstart.com is a joint venture with my brother Chris and myself, offering on line sales coaching. It’s guaranteed to increase your company’s revenues.
If you want some fast sales training see the blogs on the best sales pro’s I have worked with here. Call us at 303 500 3053 ext 1
A client forwards an email from contractorleads.com offering appointments.
I call the sales representative for contractorleads.com and hear the standard sales pitch. Leads generated from T.V, Internet and other sources. The problem I have is I have never seen contractorleads.com on line in Colorado, or on T.V. So how are they going to generate a prospect?
I ask my standard question of any company a client is thinking of advertising with. Can you provide 3 references in this market? contractorleads.com tells me no, it’s propitiatory. Huh? How is giving out a reference proprietary?
So I ask who runs the company. contractorleads.com tells me they don’t release this information, and the sales rep is getting pretty sick of my difficult questions. To her credit she does put me on hold to ask a manager if she can tell me. She comes back and says she is sure she can not, but they are owned by a group of investors in an LLC. So I ask the name of the LLC. Nope, they don’t release that, contractorleads.com will not even tell you that.
Contractorleads.com did a little service magic bashing in the intro, but I will say this about service magic, you go on line and get the names and information on all of the executive management, and they will provide references.
So, If you are planning on looking at lead sources, my feeling is contractorleads.com considers contractors to be pretty stupid. And if you ask any regular questions about a company you are about to hand your money to (and credit card information) they will basically end the conversation. I say… no to contractorleads.com
Answering the question who was the best sales person I ever worked with is nearly impossible, so I thought I would just spend a few blogs on a few of the outstanding sales pro’s I have had the pleasure of managing or working with.
In the telecommunications field I had a sales rep by the name of Terry Leidritter. Terry use a very good sales rep for one reason. He said fewer words than any other sales rep I ever worked with. And the ratio of words you use compared to your prospect has a direct relationship on closing.
Terry, after a brief but friendly introduction would ask a question and then close. In this format, the close always brought the next question, which he would answer and close. Here is an example with me (Mike, as the prospect he is selling to):
Terry: ( after the intro and brief warm up). Mike, you want to reduce your cost on telecommunications right?
Mike: Yes
Terry, Okay, I just need your phone numbers and for you to sign the paper work here (pushing the paper work over to them.)
Mike: Uh, how much will I save?
Terry, looking at your current patterns I am thinking around 25%. But we will save you money every time you make a call, as you can see on our rate comparision sheet. You want to save money every time you make a call?
Mike: Of course.
Terry: Great, lets get the order filled out and it only takes a week to get started.
Mike: Do they need to come install something? How does it work?
And on it goes. Terry would close, answer and close. I never saw sales made so quickly or effectively. His average sales presentation was 30 minutes, where the average for me was over 90 at that time.
It should be noted that we were selling a service that didn’t take a lot of relationship building and trust. It was a brand everyone was familiar with
and being sold as a commodity. This process isn’t going to work with higher ticket, longer sales cycle services. But it can work once you get to the “presentation” even in those situations.
Give it a try. Find the one most compelling reason clients buy, and turn it into a closing question. Then
You want more clients calling you from the Internet right?
For coaching services:
You want to grow your revenues while making more profit don’t you?
Let me know what your best question is. Finding it, and then asking more and closing will bring your conversion rate up, And you want to close more prospects don’t you?
